Our Story – Hera London
  • Instagram
  • Our Story
  • Sign Up
  • Ts & Cs


Hera London is an online retailer based in the United Kingdom that was founded in April of 2015 by CEO, Ash White. At the start, Gaz, from Geordie Shore was the face of the brand. Our first ever design was our iconic super spray on skinny jeans, which are the tightest and most comfortable jeans you will find. Made from lightweight, super stretched denim, the jeans stay skin tight all the way down to the ankle.

We were the original creators who have set a global trend, that has paved the way when it comes to the ripped denim movement for men. We have a cult of celebrity followers from a variety of different reality TV programs, such as, Made in Chelsea, The Only Way Is Essex, Geordie Shore and Ex on the Beach. 

It has also reached Premier League footballers, as well as celebrities such as Scott Disick, from Keeping up the Kardashians. In November 2015, Leon Scott became the new face of Hera London and then in January of 2016, Scotty T walked into Celebrity Big Brother wearing our Dark Blue ripped and repaired jeans. We quickly became one of the most talked about brands in the industry and rose to global success within the first twelve months.

In 2017, we aim to bring out a new line that focuses on bringing top quality pieces such as longline t-shirts, ripped denim jackets, leather jackets, camo jackets and oversized hoodies. We are obsessed with the fit of every single product that we bring out and proudly present to our worldly clientele.


-Hera London, CEO and Founder, Ash White

Keep up with us

Sign up for exclusive discounts and latest news on Hera Products